DOMINIC REEVES
DOMINIC REEVES
DOMINIC REEVES
Design Engineer specializing in product–motion systems, helping teams ship faster with production-ready assets including design systems, motion frameworks, tokens, libraries, and advanced Rive components.
Skilled in Figma, Rive, and Framer with strong expertise across Adobe Creative Suite and emerging AI tools.
Based in London and available across time zones ±5 hrs GMT.
Portfolio
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Figma Kit
Github
LinkedIn
PostsCF62 + GENERATIONUX
• Built Rive-based motion design systems and data viz components for DeFi dashboards.
• Built Rive-based motion design systems and data viz components for DeFi dashboards.
• Built Rive-based motion design systems and data viz components for DeFi dashboards.
• Built Rive-based motion design systems and data viz components for DeFi dashboards.
• Published open-source design tokens, theming tools, and UI libraries (Radix/Shadcn integrations).
• Published open-source design tokens, theming tools, and UI libraries (Radix/Shadcn integrations).
• Published open-source design tokens, theming tools, and UI libraries (Radix/Shadcn integrations).
• Published open-source design tokens, theming tools, and UI libraries (Radix/Shadcn integrations).
• Commercialized a library of advanced Rive components (Gumroad store).
• Commercialized a library of advanced Rive components (Gumroad store).
• Commercialized a library of advanced Rive components (Gumroad store).
• Commercialized a library of advanced Rive components (Gumroad store).
PRINCIPAL PRODUCT DESIGNER
2024-PRESENT
Product Motion Design Systems
StripChain/Silent Protocol
• Led UX/UI for DEX, SDK, and wallet design in stealth zk/privacy protocol.
• Led UX/UI for DEX, SDK, and wallet design in stealth zk/privacy protocol.
• Led UX/UI for DEX, SDK, and wallet design in stealth zk/privacy protocol.
• Led UX/UI for DEX, SDK, and wallet design in stealth zk/privacy protocol.
• Created Rive components + WebGL shader prototypes for token interactions and data visualization.
• Created Rive components + WebGL shader prototypes for token interactions and data visualization.
• Created Rive components + WebGL shader prototypes for token interactions and data visualization.
• Created Rive components + WebGL shader prototypes for token interactions and data visualization.
• Shipped end-to-end design system used across protocol apps and marketing.
• Shipped end-to-end design system used across protocol apps and marketing.
• Shipped end-to-end design system used across protocol apps and marketing.
• Shipped end-to-end design system used across protocol apps and marketing.
PRINCIPAL PRODUCT DESIGNER (contract)
2024-2025
DeFi/Cryptocurency services
SUPERFORM.XYZ
• Designed cross-chain yield dApp with $200M+ in deposits.
• Designed cross-chain yield dApp with $200M+ in deposits.
• Designed cross-chain yield dApp with $200M+ in deposits.
• Designed cross-chain yield dApp with $200M+ in deposits.
• Co-authored ERC-4626 standard resources (erc4626.info) driving ecosystem adoption.
• Co-authored ERC-4626 standard resources (erc4626.info) driving ecosystem adoption.
• Co-authored ERC-4626 standard resources (erc4626.info) driving ecosystem adoption.
• Co-authored ERC-4626 standard resources (erc4626.info) driving ecosystem adoption.
• Delivered UX for vault creation, deposits, and yield tracking.
• Delivered UX for vault creation, deposits, and yield tracking.
• Delivered UX for vault creation, deposits, and yield tracking.
• Delivered UX for vault creation, deposits, and yield tracking.
PRINCIPAL PRODUCT DESIGNER
2022-2024
DeFi/Cryptocurency services
XTK Token Terminal
• Produced and deployed 260K+ NFTs (art creation, smart contract deployment, Remix config, IPFS hosting).
• Produced and deployed 260K+ NFTs (art creation, smart contract deployment, Remix config, IPFS hosting).
• Produced and deployed 260K+ NFTs (art creation, smart contract deployment, Remix config, IPFS hosting).
• Produced and deployed 260K+ NFTs (art creation, smart contract deployment, Remix config, IPFS hosting).
• Contributed to token terminal design for analytics and community engagement.
• Contributed to token terminal design for analytics and community engagement.
• Contributed to token terminal design for analytics and community engagement.
• Contributed to token terminal design for analytics and community engagement.
• Scoped workflows bridging NFT minting, DeFi analytics, and user dashboards.
• Scoped workflows bridging NFT minting, DeFi analytics, and user dashboards.
• Scoped workflows bridging NFT minting, DeFi analytics, and user dashboards.
• Scoped workflows bridging NFT minting, DeFi analytics, and user dashboards.
LEAD PRODUCT DESIGNER (contract)
2023-2023
DeFi/Cryptocurency services
dopex.io
• Designed option chain and structured product dApps (trading, yield).
• Designed option chain and structured product dApps (trading, yield).
• Designed option chain and structured product dApps (trading, yield).
• Designed option chain and structured product dApps (trading, yield).
• Improved flows for liquidity provision, vault deposits, and payoff visualization.
• Improved flows for liquidity provision, vault deposits, and payoff visualization.
• Improved flows for liquidity provision, vault deposits, and payoff visualization.
• Improved flows for liquidity provision, vault deposits, and payoff visualization.
LEAD PRODUCT DESIGNER (contract)
2022-2022
DeFi/Cryptocurency services
curve.fi
• Simplified pool creation UX and smart contract workflows for Curve’s $2B+ TVL.
• Simplified pool creation UX and smart contract workflows for Curve’s $2B+ TVL.
• Simplified pool creation UX and smart contract workflows for Curve’s $2B+ TVL.
• Simplified pool creation UX and smart contract workflows for Curve’s $2B+ TVL.
• Optimized data layouts and navigation to improve trader efficiency.
• Optimized data layouts and navigation to improve trader efficiency.
• Optimized data layouts and navigation to improve trader efficiency.
• Optimized data layouts and navigation to improve trader efficiency.
LEAD PRODUCT DESIGNER (contract)
2019-2020
DeFi/Cryptocurency services
IRi worldwide/CIRCANA
• Directed design of analytics platform for CPG clients.
• Directed design of analytics platform for CPG clients.
• Directed design of analytics platform for CPG clients.
• Directed design of analytics platform for CPG clients.
• Built AI/ML insight dashboards and scaled design system + UI library.
• Built AI/ML insight dashboards and scaled design system + UI library.
• Built AI/ML insight dashboards and scaled design system + UI library.
• Built AI/ML insight dashboards and scaled design system + UI library.
DESIGN DIRECTOR
2020-2022
BI/Analytics
AIMIA INC
• Founded and scaled £25M+ business-critical analytics product.
• Founded and scaled £25M+ business-critical analytics product.
• Founded and scaled £25M+ business-critical analytics product.
• Founded and scaled £25M+ business-critical analytics product.
• Hired and managed 40+ design & dev staff.
• Hired and managed 40+ design & dev staff.
• Hired and managed 40+ design & dev staff.
• Hired and managed 40+ design & dev staff.
• Oversaw SaaS and PaaS product portfolios.
• Oversaw SaaS and PaaS product portfolios.
• Oversaw SaaS and PaaS product portfolios.
• Oversaw SaaS and PaaS product portfolios.
DESIGN DIRECTOR
2014-2020
BI/Analytics
AGENCY ROLES (CLIXO / DOCOMO DIGITAL / AMPLIFY / BAKE)
• Agency design and commercial services: B&Q; Bank of England; BBC; BT; Citroen; Costa Coffee; Hasbro; Heinz; Honda; HP; Hyundai; KIA; Maserati; Motorola; NewsUK; Nintendo; Nissan; O2; Peugeot; Porsche; Range Rover; Sony
• Agency design and commercial services: B&Q; Bank of England; BBC; BT; Citroen; Costa Coffee; Hasbro; Heinz; Honda; HP; Hyundai; KIA; Maserati; Motorola; NewsUK; Nintendo; Nissan; O2; Peugeot; Porsche; Range Rover; Sony
• Agency design and commercial services: B&Q; Bank of England; BBC; BT; Citroen; Costa Coffee; Hasbro; Heinz; Honda; HP; Hyundai; KIA; Maserati; Motorola; NewsUK; Nintendo; Nissan; O2; Peugeot; Porsche; Range Rover; Sony
• Agency design and commercial services: B&Q; Bank of England; BBC; BT; Citroen; Costa Coffee; Hasbro; Heinz; Honda; HP; Hyundai; KIA; Maserati; Motorola; NewsUK; Nintendo; Nissan; O2; Peugeot; Porsche; Range Rover; Sony
• Agency design and commercial services: BP; British Military Fitness (reached Apple App Store #3); Carphone Warehouse; McDonalds; Metro (reached Apple App Store #1); Swatch; The Sun; Universal Music
• Agency design and commercial services: BP; British Military Fitness (reached Apple App Store #3); Carphone Warehouse; McDonalds; Metro (reached Apple App Store #1); Swatch; The Sun; Universal Music
• Agency design and commercial services: BP; British Military Fitness (reached Apple App Store #3); Carphone Warehouse; McDonalds; Metro (reached Apple App Store #1); Swatch; The Sun; Universal Music
• Agency design and commercial services: BP; British Military Fitness (reached Apple App Store #3); Carphone Warehouse; McDonalds; Metro (reached Apple App Store #1); Swatch; The Sun; Universal Music
• Agency design and commercial services: Fitness First; Metro PCS; MOBO Awards; Motorola (created international MotoRokrStar contest); Pepsi; Sky; Sprint; Universal Music
• Agency design and commercial services: Fitness First; Metro PCS; MOBO Awards; Motorola (created international MotoRokrStar contest); Pepsi; Sky; Sprint; Universal Music
• Agency design and commercial services: Fitness First; Metro PCS; MOBO Awards; Motorola (created international MotoRokrStar contest); Pepsi; Sky; Sprint; Universal Music
• Agency design and commercial services: Fitness First; Metro PCS; MOBO Awards; Motorola (created international MotoRokrStar contest); Pepsi; Sky; Sprint; Universal Music
• Agency design and commercial services: Bacardi; BBC; Channel 4; Endemol; Esselte; i-mode; Ilse Media; Ministry of Sound; Motorola; O2; Orange; Rexona; Samsung; Sony Ericsson; T-Mobile; TDK; Universal; Vodafone; Wanadoo
• Agency design and commercial services: Bacardi; BBC; Channel 4; Endemol; Esselte; i-mode; Ilse Media; Ministry of Sound; Motorola; O2; Orange; Rexona; Samsung; Sony Ericsson; T-Mobile; TDK; Universal; Vodafone; Wanadoo
• Agency design and commercial services: Bacardi; BBC; Channel 4; Endemol; Esselte; i-mode; Ilse Media; Ministry of Sound; Motorola; O2; Orange; Rexona; Samsung; Sony Ericsson; T-Mobile; TDK; Universal; Vodafone; Wanadoo
• Agency design and commercial services: Bacardi; BBC; Channel 4; Endemol; Esselte; i-mode; Ilse Media; Ministry of Sound; Motorola; O2; Orange; Rexona; Samsung; Sony Ericsson; T-Mobile; TDK; Universal; Vodafone; Wanadoo
DESIGN DIRECTOR
2003-2014
Agency